I am Keith Gordon, member of your local MLS Realtor Association which is Mid-Florida Regional MLS. I come to you with a message about selling your Orlando home and the buyer’s agent that you will likely engauge along the way. My company is ADDvantage Real Estate services better known as GetMoreOffers.com. We specialize is listing homes in the MLS for a flat fee. Our basic flat fee MLS listing plan is $349 for a 9 month listing. I also offer a full-service-flat fee MLS listing called ADDvantage Success. It is through this contract-to-close listing program that I have come to believe that too many buyer’s agents think they are CMA (comparable market analysis) Super Heroes and not professional messengers as they should be!

My story is about buyer’s agents. Because I represent many by owner MLS sellers throughout Florida, I come to you with a unique set of skills and experience. I am not your typical Realtor because my business model is web-based and we are a discount real estate broker in Orlando much the same as a Charles Schwab. I work for a fraction of what a traditional 6% charges and my company offers many services and marketing that you can’t get from a “bricks and mortar” agent such as our Street Smart ADDvanatge Realtor eblast, 100% on-line listing and 24/7 edits to your listing, feedback and more.

My issue is why buyer’s agents use a CMA (comparable market analysis) as their crutch to sell a home. A CMA is not the only way to compare value and ruins the excitement that gets a deal done. If a buyer says to an agent I want to make an offer and the buyer’s agent says, “great, let’s run a CMA and see where values are?” By the time the buyer has come forth with their “I love this home and want to make an offer” it would seem pretty obvious that they have seen more than one home and have an idea where they think value is. If they are wrong and offer too much, something called an “appraisal” will come to the rescue and save the buyer from paying too much. 

What’s wrong with saying to the buyer, “great, what do you think you want to offer?” This leaves the door open for a discussion with the buyer about other homes you have seen and begs for the buyer’s opinion of value.

CMA’s are NOT the only tool in the arsenal of Realtors to weigh value. I believe it takes the excitement out of the deal. It’s not just about price per square foot. It is also about the street, back yard, pool, kitchen, roof, layout and many other factors that a CMA can’t accurately compare.

Realtors are not super heroes with a cape that reads “CMA to the Rescue.”

Call me anytime about listing your home 1-877-232-9695.

ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos.

In today’s price driven real estate market, every penny counts these days and ADDvantage® is leading the way on this cost saving campaign by offering the best by-owner flat fee MLS listing service.

ADDvantage® holds direct MLS membership with 28 Florida Realtor Associations from Ft. Myers, Ft. Lauderdale,  Orlando, Florida Keys, Marco Island,  Ocala, Jacksonville, Tallahassee, The Pan Handle, Bradenton, Tampa, St. Pete, Clearwater, Gainesville, Naples, Boca and just about every small Florida city in between.

Listing Flat fee in the MLS has grown in popularity because sellers save 50% in commissions without sacrificing marketing or service. We offer the best live phone support and superior Internet marketing so selling your Florida home is easy and cost effective. ADDvantage® has been working overtime for years earning the respect of fellow Realtors and by-owners throughout Florida.

In today’s price driven buyer’s market, sellers must sell and compete along side short sales and bank owned properties. Lower sales commissions are an excellent starting point to get noticed and sold faster. ADDvantage® has done a great job in Florida for by-owners…Just take a look at our flat fee MLS sales statistics!

When listing flat fee MLS, in Orlando, by-owners only pay a commission to buyer’s agents. If you sell without a Realtor, no commission is due. Our basic 9 month flat fee listing is just $349 which includes a listing in Mid-Florida Regional.

With flat fee MLS, there is no binding listing agreement (view flat fee MLS listing agreement) and you can cancel anytime, with a moments notice and without a fee or penalty.

Our Internet marketing is superior and we will list your home, condo, commercial property or vacant land on hundreds of sites such as MSN, homes.com, Craigslist, AOL, Realtor.com, getmoreoffers, Bargain Network, Yahoo and many more.

Our service commitment to our Orlando by owners makes ADDvantage® your best partner in Florida to list flat fee in the MLS. We offer the most reliable live phone support from 8:00am and to 8:00pm every day o the week including Saturday and Sunday.

We are the only Florida discount real estate broker or full-service real estate company to do this. We truly understand real estate is a sales business and we understand each call is important and maybe your sale. We have offered this live phone support for six years now and continue to do so. We enjoy the best reputation in Florida among fellow Realtors because of it. When Realtors see our name in the MLS, they know what to expect when they call. Real-time live support 7 days a week!

We also give every seller more control over your MLS listing because each seller has their own seller control panel to change price, commission, view who has viewed your listing and all seamless, 100% on-line and electronic. No faxes, or emails, just clicks.

Even Realtors trust ADDvantage® to list their own listings when they need marketing outside their local MLS coverage. Homeowners, builders and investors all trust ADDvantage®.

Contact ADDvantage 727-942-2929

Managing a Flat Rate MLS service is complicated because we service the Realtors® with showing instructions and must do an excellent job with Internet marketing, making sure our MLS listing are accurate and manage our clients change requests in a timely manor.　

At ADDvantage®, we have succeeded is both categories of delivering excellent service to Realtors® and our Orlando home owners for 5 years in a row.　

Our formula for success was simple to think of but very difficult to implement. We decided in 2005 that all calls will be answered “live” by a human between the hours of 8:00am-8:00pm 7 days a week. 　

We are the only Florida flat fee MLS or full service real estate service has done this…Even Saturday and Sunday.　

Realtors® throughout Florida now know ADDvantage® as the real estate company that is always available. Our positive reputation with Orlando Realtors® helps you get more showing because when a Realtor® searches the MLS and sees our name they know one phone call gets immediate gratification….Instant showing instructions!　

It’s no secret Realtors® don’t love flat fee MLS services because we represent competition for listings and flat fee MLS services are notorious for horrible service to both teh Realtors® and their clients.　

Our approach since we started ADDvantage® in 2005 was to do the opposite of what we perceived as “business as usual” real estate. Hence, ADDvantage® was born and we now we enjoy without doubt the best reputation of any flat fee MLS service in Florida.　

ADDvantage is also a “concierge” flat fee MLS service because 2 of our flat fee MLS plans blend in with other full-service listings.　

ADDvantage® offers 2 hybrid flat fee MLS plans where we represent the seller, take all calls, schedule all showings and negotiate all offers right through closing. The seller benefits by often getting a higher price for their home. These 2 plans also add additional value to our already good reputation because unlike a flat fee listing, these listings are imputed into the MLS as an “Exclusive Right of Sale Listings” not “Exclusive Agency.” Full-service listings are designated in the MLS as “Exclusive Right of Sale Listings” and flat fee listings are “Exclusive Agency.”　

The names of these plans are ADDvantage Plus™ and ADDvantage Success™. With a “Plus” listing, the seller “works” all unrepresented buyer leads in an effort to sell without paying any commission. With ADDvantage Success, our Orlando agents “work” all unrepresented buyers to help sell your home.　

The seller never pays more than one commission which is typically 3%. Just one agent will be earning that commission. Regardless of which plan you choose and the saving are at least 50%. The “Success” plan removes the hassles of working with buyers. But, some sellers want to work the buyers so I recommend “Plus.”　

List your Miami home with the company that has earned the trust of Orlando Realtors, ADDvantage®.

1-877-232-9695

January and the first part of February were as slow as I have ever seen in my 26 years as a real estate broker.

This is great news for Orlando home sellers. I have an excellent pulse on how business is in Florida as I belong to 20 Florida MLS Realtor boards. I am the broker for Florida based ADDvantage®, a flat fee MLS listing service.

The calls are coming from Realtors® seeking showing instructions and un-represented buyers. Buyers have finally realized that if you are going to buy property in Florida, now is the time.

If you aren’t getting action on your FSBO listed property or you are looking for a better way to sell, try us. We are the most advanced flat fee MLS listing company in Florida.

Our systems are so advanced that we are going national with our MLS listing software.

Our flat fee MLS programs start at $349 and end at $799 plus $500 at close. They all do something different as far as marketing and representation.

All of our programs are flat fee. You pay just the buyers agent and if you sell “by owner” you pay zero commission.

Call us anytime….we are here 8:00am-8:00pm 7 days. 1-877-232-9695

We are the creators of Street Smart ADDvantage Realtor eblast which is Florida’s most successful Realtor-to-Realtor email.

We also offer the most unique and least expensive flat rate MLS contract-to-close listing plan, ADDvantage Plus.

We now bring another approach to garnering more attention for your Orlando MLS listing…Offer a Home Warranty.

Because the premium for the home warranty is paid only if you close, you gain the benefits that come with advertising the warranty and defer payment.

The other “why didn’t I think of that sooner” thought is that most Orlando Realtors that present offers will request that the flat fee MLS Orlando seller pay for a home warranty. The cost is about $400. If are you going to buy a home warranty after an offer comes in, you might as well gain the benefits of being able to advertise that fact in the MLS and 100’s of other FSBO websites before you a requested to purchase one.

According to a Gallup poll, 79% of both buyers and sellers rate home warranties as one of the most important considerations when buying or selling a home.

Call us anytime abut our Orlando flat fee MLS listing plans. We are here from 8:00am-8:00pm 7 days a week 1-877-232-9695.