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Orlando Flat Fee MLS By Owners Can Make a Big Splash by Offering 4%

 

One significant benefit of listing flat fee in the MLS is that there are no listing commissions being paid by the seller. Therefore, offering more commission to the buyer’s agent does help get more Realtor showings. While this strategy is not for everyone, flat fee MLS seller’s in Orlando benefit in many ways by offering a higher than average incentive to the buyer’s agent.

ADDvantage, an Orlando flat fee MLS listing service, designed a special software program in 2005 that delivers an email to all Realtors in Orlando within a 35 mile radius of a Street Smart ADDvantage flat fee MLS listed property. Our Realtor-to-Realtor Street Smart email has become the best read email that Realtor receives of any kind in Florida.

To get in the Street Smart ADDvantage email, an Orlando seller must offer a 4% or greater commission to the buyer’s agent and be listed in the Street Smart program offered only through ADDvantage. Realtors from other companies call ADDvantage all the time requesting that we include their listings in the Street Smart ADDvantage email.

The Street Smart ADDvantage Realtor eblast program has been a huge success for the Orlando Realtors and the flat fee MLS sellers that have used this plan in Florida.

Over 1,000,000 emails have been delivered to Florida Realtors each year. Our flat fee MLS website, getmoreoffers.com, tracts the number of hits that each Street Smart ADDvantage listing receives so sellers can see their results.

Before we launched Street Smart ADDvantage in 2005, we researched the concept of paying higher buyer agent incentives and made the following conclusions.

Our Street Smart ADDvantage properties would get shown more by Realtors and sell better than other standard MLS listing. That would be only logical since a Realtor that sees a 4% or 5% commission offer will likely not pass up a chance to show that property and possibly sell that home.

Another interesting point about offering a higher buyer’s agent commission is how attached Realtors become to the prospect of earning that commission. When I negotiate a contract with another Realtor for one of our contract-to-close flat fee clients (ADDvantage Plus) 

I have had the opportunity on numerous occasions to attempt a commission reduction from the advertised Street Smart commission of 4%. This strategy can be effective when all other negotiation attempts have been exhausted. But, even when I try, 90% of the time the other Realtor says “no.”  They all reply, I like the 4% commission. Let me see what I can do with my buyers. This is exactly the intent and purpose of offering a higher than average buyer’s agent commission. Let the Realtor work as hard as possibly can for the “deal.”Another compelling reason to offer a higher than average buyer’s agent commission is that it garners more Realtor showings. Realtors will likely not pass up on an opportunity to show a 4% commissioned property when there are multiple properties in a neighborhood.

In summary, the theory that supports the concept of Street Smart ADDvantage is higher commissions are often cheaper than price reductions. For example, a 1% commission on a $500,000 home is $5,000. When negotiating with a buyer or Realtor, price increments do not move in $5,000 clips but more like $10,000-$15,000. The extra $5,000 in commission pales in comparison to dropping $15,000 off the ask price.

The cost of Street Smart ADDvantage is $599 which includes Realtor.com showcase and World Properties International.

Call us anytime, if you have questions about listing flat fee in Orlando MLS

1-877-232-9695 or visit our site getmoreoffers.com.

 

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This entry was posted on Thursday, November 6th, 2008 at 8:45 am and is filed under Flat Fee MLS Listings In Orlando make a Big Splash at 4%. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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